Brief Form

Date

Project

Name

Number

1. What’s the problem or opportunity to address?

2. What’s the objective? What do we need to achieve?

3. Who is the target shopper?

4. Have you rolled out this idea before? What have you found?

5. Do you have retailer approval?

6. Where will the display be located in-store?

7. How long will the display be in-store?

8. How will the communication function and change over time?

9. Design style/Display format (Any pre conceived ideas)

10. Product lines. Please list the product variants to be displayed. Web-links can be helpful.

11. When do the displays need to be in-store?

12. How will the displays be distributed?

13. Who will set up the display in-store?

14. Logistic pre-pack/Collation/Packing considerations/Flatpack?

15. Display Quantity?

16. What is the budget per display?

17. What is required at this stage? Ideas/Sample/Mock-up/Prototype/Quote?

18. What is most important for you in getting the project right?

20. How will success be measured?